The robot system of the future.
Intelligence without complexity.
Sonny makes your robots pick every product gently and without errors, even when your catalog changes every day. Fewer damaged goods, fewer stops, more orders out on time — in your 3PL warehouse or inside the machines you build.
The problem
Automation was meant to fuel your growth. It’s holding you back.
In 3PL warehouses, robots cost hundreds of thousands of euros and promise efficiency. Then the first change arrives — a new client, a new SKU, a different case — and the promise collides with reality: every change becomes a stop, a cost, a problem. And in the end, you are the one paying for it.
Sound familiar?
The conveyor has been down for two hours. Your new client goes live tonight — and the robots don’t recognize the packaging.
Forty new SKUs have just landed. The vendor talks about a “scheduled intervention”: ten days of waiting.
The client calls: fragile goods arrived damaged. They want compensation — and a reason to stay.
Every catalog change becomes a line stop
New product, new packaging, new client: without reprogramming, robots stop picking. Until the code is ready, orders wait — while you explain the delay to your clients.
Errors and damage you pay for out of pocket
Missed grasps, crushed cases, sudden stops: every error is wasted goods and one more claim to manage. It’s exactly the moment a client starts wondering if it’s time to switch 3PL providers.
Endless dependence on vendor technicians
Every change routes through external technicians, tickets and new contracts: lead times stretch, shipments run late, margins melt. Automation made you more dependent, not stronger.
What downtime really costs
€115K / hour
The estimated average burn for one unplanned hour of downtime on an automated sorting and picking line. It isn’t passing time: it’s margin disappearing while clients count the delays.
Source: ABB “Value of Reliability” Report
€15,000 / change
Technicians, software, machine downtime: every time the catalog changes, robots only restart after another payment. Multiply it by how often your catalog will change next year.
Source: Internal analysis on 3PL robotics deployments (2026)
You don’t have a robot problem. You have a software problem.
The good news? It can be fixed without touching your robots: only who pilots them changes.
See how SONNY solves itThe solution
Alpha Robotics presents SONNY.
“Physics is not a guess. It is a calculation.”
01
New products? No problem.
A new item arrives in your catalog and the robot learns to handle it by itself, in minutes — even from a short video. You keep shipping while others stop the line.
02
Works with what you already have
No need to replace your machines. Sonny makes any robotic arm and any vehicle work together, whatever the brand. Lower investment, zero waste — and new life for the robots already on your floor.
03
Your goods stay intact
Every movement is gentle and calculated. Fragile items are handled with care, and if something unexpected happens the robot stops instantly, on its own. Less waste, fewer claims, happier customers.
Technology
Your warehouse, always under control.
Every movement of every robot is checked in real time. If something risks going wrong — a slippery box, an unexpected obstacle — Sonny stops in milliseconds, before any damage is done. And you see exactly what happens on your floor, from a single screen.
Same warehouse, same robots. Only the software changes.
+99.9
of picks done right, with zero damage
Compatible with
Designed to interface natively via HAL JSON with hardware from KUKA, COMAU, Universal Robots, Franka Emika and standard AMR platforms.
Vision
“We start with logistics because it hurts the most. But our technology is universal. Once proven in warehouses, the same intelligence will power any machine — from industrial arms to humanoid robots.”
FAQ
Frequently asked questions.
Do I need to buy new robots?
No. Sonny works with the machines and robots you already own, whatever the brand, and it installs in about 10 minutes.
Are my data safe?
Your data stays yours. Everything runs inside your warehouse: nothing is sent to external services without your permission.
How long does it take to teach a new product?
Minutes, not weeks. Show the new item to Sonny once — even with a short video — and it learns to handle it on its own.
Early access
Ready to automate your warehouse?
Join the private Enterprise waitlist today. The first 100 subscribers will instantly get exclusive early access to the software and support from our team.